+27 11 462 3473
+27 11 462 3473
We want you to get the best and the most out of using our mobile billboards because we believe you will come back for more. Below you will find a list of bite sized top tips, which are a mixture of practical customer advice and years of our own advertising experience. Together they will help ensure your billboard campaign is successful
1) Think of mobile billboards as the modern day ‘Town Crier’
Set your frame of mind – imagine you’ve got a bell in your hand and you’re standing in the middle of a busy street (much like a town crier in the olden days). What would you say to those passing by to get their attention? Remember – you’ve only got 3 to 4 seconds – so make it count!
2) Establish your goal
The starting point when planning your mobile billboard campaign is to establish your goals and the reasons behind booking and using a Mobile Billboard company. Who do you want to attract? What do you want them to do?
Billboards are used mainly for brand awareness and to make special announcements such as New Home Sales, Seasonal Sales, Grand Openings, Product Launches, Tactical Advertising, Back Drops for Press & TV Interviews, College Enrolment Campaigns, Sales Promotion, Car Dealerships etc.
3) Artwork and message
The artwork and message is all important – especially when using Mobile Billboards. The most successful billboards keep their message short and to the point. The less words used the better. On the reverse panel of your mobile billboard you can have as much wording as you like because people tend to spend more time behind our billboards when in traffic.
A short message coupled with a strong graphic relevant to the advert works best. A web site address is also important as a means of giving more information. Most Mobile Billboard Advertising users don’t put too much emphasis on phone numbers. Outdoor Billboards aren’t primarily used to encourage people to call (when was the last time you phoned a number advertised on a billboard?).
Billboards are message boards. For example, if you are a furniture retailer and you’re having a seasonal sale, your artwork content should promote your brand/logo, the fact that you are having a sale, when and where the sale is on, and of course the all important offer – what’s in it for your perspective audience? Why should they visit your store? The picture to be used could be of a piece of furniture relevant to the offer.
Lastly avoid making your message too complicated or the artwork too intricate. The average time a billboard message is looked at is 3.5 seconds. Plain backgrounds with contrasting colours work best. Your designer should be able to point you in the right direction.
If you need some inspirational ideas take a drive down the road and have a look at how regular billboard users do it.
4) Billboard & press release opportunities
Extra publicity can be gained by the way of press releases. Our billboards are big and imposing and a picture of your message on one of them outside an area of interest coupled with a press release will normally get you some exposure in the local and trade press.
We can supply you with pictures upon request once your campaign has finished.